Why I built BackBone

December 6, 2022
Business Blogs

Every business faces problems while scaling. To overcome these problems that giant search engines have somewhat failed to resolve, BackBone was built.

I was DROWNING in admin – with no way to find the right support.

That’s when Backbone was born.

Before starting my own consultancy, I’d spent nearly two decades in the SaaS industry working on major projects, for large multinationals.  

Then I went out on my own.

And that’s when I finally understood why so many new businesses fail.

Setting up a new company is a LOT of work.

A lot of work that was not my area of expertise.

So I quickly decided to outsource everything.

But even 𝘵𝘩𝘢𝘵 was hard. 

Because where do you go? How do you find these people? What’s the best practice?

Online searches?

They just fed me sponsored ads.

That’s when a good friend said, “Why don’t you build an app for this yourself?” 

At first, I laughed it off. 

Then I thought, hang on

”I 𝘢𝘮 an engineer. I 𝘥𝘰 have a background – I 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 give it a shot!”

I wanted to validate the idea behind BackBone. So, using wireframes of the solution and a survey app – I tested the concept in the market.

The results?

180 video responses – from business owners in Australia, the UK and the US – said “𝙔𝙀𝙎! 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙖 𝙥𝙧𝙤𝙗𝙡𝙚𝙢 𝙛𝙤𝙧 𝙢𝙚 – 𝘼𝙣𝙙 𝙄 𝙣𝙚𝙚𝙙 𝙖𝙣 𝙖𝙥𝙥 𝙡𝙞𝙠𝙚 𝙩𝙝𝙞𝙨 𝙩𝙤 𝙨𝙤𝙡𝙫𝙚 𝙞𝙩!”

Flash forward to the present.

We’ve put in the hard work and built a platform we’re extremely proud of. 

And now? 

I can’t wait to help other entrepreneurs ramp up and become successful MUCH faster.


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