How to Delight Your Customers with Improved Customer Experience?

When your customers are satisfied, they believe in the brand and become loyal. Read on to learn some ways to meet your customers’ expectations easily. We have been talking about customer satisfaction lately.  How do you improve customer satisfaction? It can be as simple as picking up the phone.     In these times of chatbots and […]

Why Positive Customer Experience Is Important

Customer satisfaction is the key to making or breaking brands. Satisfied customers are likely to purchase from you again.  A little friendliness goes a long way but even customer-facing staff forget sometimes.  To ensure your business is known for great attitudes, hire staff for attitude but also create scripts and set rules for them to […]

Why Customer Experience Is the New Black

Research shows that customer satisfaction leads to greater customer retention, higher lifetime value, and a stronger brand reputation. Have you ever been to Fiji? If you stayed in one of those amazing resorts, you’ll remember the staff making eye contact and saying, “Bula!” every time you crossed paths with one of them.  Always remembering to […]

Why I built BackBone

Every business faces problems while scaling. To overcome these problems that giant search engines have somewhat failed to resolve, BackBone was built. I was DROWNING in admin – with no way to find the right support. That’s when Backbone was born. Before starting my own consultancy, I’d spent nearly two decades in the SaaS industry […]

Search Engines Are Failing You

Are search engines biased? Probably! Disrupt their world and prevail over all the issues of search engines. Read on to find out how.   Search Engines are FAILING YOU. Why? Because they’re DESIGNED to. When I started my consulting business, I was lucky. My first customers came to me.  They’d heard that I’d left my […]