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About Us
Our Vision
To be the #1 B2B app connecting businesses across the globe!
Our Mission
To help businesses find their customers faster.Our Values!
Treat others the same way you’d like them treat you
Pay it Forward!
We believe when businesses truly work together…
…we ALL rise together!

Our Team


Daniel Iversen is a senior leader in the tech industry with more than 20 years of experience in building and leading businesses and teams of many sizes across Europe and Asia. He is passionate about GTM strategy and innovation to max out productivity. He currently works in the SaaS space in Sydney, Australia. Over the years, Daniel has had a variety of leadership positions across consulting, presales, customer success, general management and more.


The Problem
A few years ago, our Founder set up her consulting business & took away 2 key insights from the process
- Finding new customers beyond word of mouth is challenging
- Cold calling is not effective any more.
- Digital marketing is very expensive.
- As a result, most small businesses do not have an effective inbound strategy.
- Finding strong credible specialists to support non-core activities consumes a lot of time
These are key reasons why 1 out of 3 businesses fail in their 1st year!

So, how does BackBone solve this?
We’re a B2B app that helps small businesses build revenue. We achieve this, by making it easier for
- Your future customers to find your business
- You to find partners for non core activities when you need them
- You to access a trusted space where business leaders share ideas & help each other be successful
We also offer monthly ‘Business Speed Dating’ & ‘Business showcases’ so our members get to know each other and share their expertise!
BackBone is a digital space for businesses to easily find, connect & work with each other across different cities and mutually benefit from every interaction!
