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About Us

Our Vision

Our Vision is to be the “go-to” place for every professional service business worldwide.

Our Values

Our strong belief is that when businesses truly work together, we all rise together. We’re a community of entrepreneurs & business leaders driven by 2 key values:
  • Pay it forward.
  • Treat your fellow members the way you’d like to be treated.
  • Our Team

    The Founder

    Kavita Herbert

    An Engineer with an MBA in Marketing, Kavita is a results-driven leader with nearly 2 decades of experience working with market disruptors & launching start-ups like LinkedIn, Dropbox, Uber & Templafy in Australia & New Zealand. Well-versed in setting up international businesses in Australia, building high-performing teams from the ground up, setting up operations (tax, accounting, HR, recruitment & real estate) as well as putting in place & successfully executing long-term GTM strategies. She has a track record of exceeding revenue targets, both pre-IPO and post-IPO, strategic planning, daily sales operations and has deep domain expertise in SaaS Sales.

    Finance Consultant

    Billy Shi

    Billy is a finance and business leader with over 25 years of experience in private and listed companies, both locally and in Asia. Billy has built a diverse career that has seen him work with consumer goods, manufacturing, FMCG, supply chain, logistics, and technology in key executive positions. Billy has proven records in mergers and acquisitions, managing sizeable finance functions, changing management, and improving compliance, controls and productivity.

    Product & GTM Advisor

    Daniel Iversen

    Daniel Iversen is a senior leader in the tech industry with more than 20 years of experience in building and leading businesses and teams of many sizes across Europe and Asia. He is passionate about GTM strategy and innovation to max out productivity. He currently works in the SaaS space in Sydney, Australia. Over the years, Daniel has had a variety of leadership positions across consulting, presales, customer success, general management and more.

    Technology Advisor

    Srikar Maddi

    Over the past 11 years, Srikar has led and built teams in EdTech, HealthTech, MedTech, PropTech, and InsurTech globally. Srikar’s strengths lie in high-level strategy facilitation, product innovation, global talent acquisition, and complex problem-solving in high-growth product environments. He’s also an active speaker at multiple startup workshops, global tech events, & panel discussions, and also an advisor for an angel network that funds seed-stage startups.

    - The Problem -

    We spoke to businesses like yours and and this is what we heard:
    • Digital marketing is expensive.
    • Cold calling is not that effective.
    • Most small businesses do not have an effective inbound strategy.
    • Word Of Mouth is the most effective strategy but hard to scale.
    • Businesses engage other businesses for non-core functions instead of hiring in-house.
    • Finding tried & tested partners is hard and time consuming.

    - Our Solution -

    We focused on building a one-stop shop for every professional service with a B2B focus. Our goal - to become the BackBone of every small business!
    • Advertise in a targeted manner without being a digital marketing guru.
    • Find trusted & relevant partners without hassles.
    • Customers can come to you & contact you directly.
    • Control what people see about you.
    • Get your existing customers to vouch for you.
    • Increase the reach for your events.
    • Store your own personal directory of relevant current & future business partners/customers.

    BackBone enables this business growth by leveraging the true power of connection marketing & recommendations-driven inbound strategies!