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About Us

Our Vision

To be the #1 B2B app connecting businesses across the globe!


Our Mission

To help businesses find their customers faster.

Our Values!

Treat others the same way you’d like them treat you

Pay it Forward!

We believe when businesses truly work together… 

…we ALL rise together!


Our Team

The Founder

Kavita Herbert

An Engineer with an MBA in Marketing, Kavita is a results-driven leader with nearly 2 decades of experience working with market disruptors & launching start-ups like LinkedIn, Dropbox, Uber & Templafy in Australia & New Zealand. Well-versed in setting up international businesses in Australia, building high-performing teams from the ground up, setting up operations (tax, accounting, HR, recruitment & real estate) as well as putting in place & successfully executing long-term GTM strategies. She has a track record of exceeding revenue targets, both pre-IPO and post-IPO, strategic planning, daily sales operations and has deep domain expertise in SaaS Sales.

Finance Consultant

Billy Shi

Billy is a finance and business leader with over 25 years of experience in private and listed companies, both locally and in Asia. Billy has built a diverse career that has seen him work with consumer goods, manufacturing, FMCG, supply chain, logistics, and technology in key executive positions. Billy has proven records in mergers and acquisitions, managing sizeable finance functions, changing management, and improving compliance, controls and productivity.

Product & GTM Advisor

Daniel Iversen

Daniel Iversen is a senior leader in the tech industry with more than 20 years of experience in building and leading businesses and teams of many sizes across Europe and Asia. He is passionate about GTM strategy and innovation to max out productivity. He currently works in the SaaS space in Sydney, Australia. Over the years, Daniel has had a variety of leadership positions across consulting, presales, customer success, general management and more.

Technology Advisor

Srikar Maddi

Over the past 11 years, Srikar has led and built teams in EdTech, HealthTech, MedTech, PropTech, and InsurTech globally. Srikar’s strengths lie in high-level strategy facilitation, product innovation, global talent acquisition, and complex problem-solving in high-growth product environments. He’s also an active speaker at multiple startup workshops, global tech events, & panel discussions, and also an advisor for an angel network that funds seed-stage startups.

The Problem

A few years ago, our Founder set up her consulting business & took away 2 key insights from the process

  • Finding new customers beyond word of mouth is challenging 
    • Cold calling is not effective any more.
    • Digital marketing is very expensive.
    • As a result, most small businesses do not have an effective inbound strategy.
  • Finding strong credible specialists to support non-core activities consumes a lot of time


These are key reasons why 1 out of 3 businesses fail in their 1st year!

So, how does BackBone solve this?

We’re a B2B app that helps small businesses build revenue. We achieve this, by making it easier for 

  • Your future customers to find your business 
  • You to find partners for non core activities when you need them
  • You to access a trusted space where business leaders share ideas & help each other be successful


We also offer monthly ‘Business Speed Dating’ & ‘Business showcases’ so our members get to know each other and share their expertise!

BackBone is a digital space for businesses to easily find, connect & work with each other across different cities and mutually benefit from every interaction!