General Questions

BackBone is a dynamic B2B platform designed to facilitate business growth through enhanced brand promotion, networking and mutual learning opportunities.

The platform offers a range of services, including boosting brand visibility, creating inbound customer channels, and promoting business collaborations.

Furthermore, it aids in access to vetted business partners, industry experts, outsourcing solutions, and exclusive member offers.

To ensure an engaging experience, BackBone has a gamified promoting,. connecting & learning together. We also host monthly Business ‘Speed Dating’ events, aimed at bolstering your business success.

BackBone attracts businesses ranging from Established Businesses (<200FTE) & Startups to Solopreneurs. Whether you're a small enterprise looking to grow or an established firm seeking new customer acquisition channels, BackBone is the place for you.

BackBone attracts a wide array of small to medium sized businesses ranging from startups to established firms up to 200 employees. This includes established organisations seeking growth and partnerships, founders and entrepreneurs at the forefront of their industries as well as solopreneurs managing all facets of their businesses.

Our platform is home to businesses from a multitude of sectors including tech, retail, marketing, accounting, legal, consulting, coaching services and beyond. These businesses share aspirations of connecting with potential customers and experts, expanding their networks, establishing strategic collaborations and enhancing brand visibility.

Our unique strength BackBone is being geography agnostic. Regardless of location, we cater to businesses around the world, establishing ourselves as a truly global B2B growth platform.

BackBone offers a range of benefits such as access to a global network of businesses, increased brand visibility, customer connections and opportunities for strategic partnerships. In addition, you have access to targeted advertising channels, exclusive member perks and offers, and innovative features like business “speed dating” and networking events.

Creating an account on BackBone is simple. Visit our website and click on the ‘Sign Up’ button. You’ll be prompted to provide some basic information about your business, including your email address. After completing this step, you’ll receive an email confirmation to activate your account and start setting up your business profile.

Profile and Account Management

We have four tailored pricing plans:

Starter: An opportunity to explore the platform. This plan is free for the first three months and offers access to all businesses, the member directory, and monthly networking events.

Flex: Designed for those seeking flexibility, this plan offers no lock in commitments and is billed at $150 per month. It includes unlimited annual access to other businesses, the member directory, ability to advertise and use member offers, and more.

Pro: Ideal for businesses committed to customer acquisition & brand growth. This plan provides 365 day unlimited access at a cost of $1200 per year (33% saving). Additionally, annual users can build subscription credit to secure free access in the future.

Enterprise: A custom solution for large businesses with over 200 business customers, offering premium features such as multiple users, advanced analytics, Salesforce integration, and dedicated customer service. Pricing details are available upon request.

We offer free access to students and very early stage startups. Send us an email on to see if you qualify!

sectors including tech, retail, marketing, accounting, legal, consulting, coaching services and beyond. These businesses share aspirations of connecting with potential customers and experts, expanding their networks, establishing strategic collaborations and enhancing brand visibility.

Our unique strength BackBone is being geography agnostic. Regardless of location, we cater to businesses around the world, establishing ourselves as a truly global B2B growth platform.

Log into your account.
Navigate to ‘Settings’ on the right menu bar of your screen
Click on ‘Manage Membership’ and select ‘Choose New Plan’
Choose your desired plan, follow the payment prompts, and upgrade your account.

We currently don’t offer refunds for partial use of our premium plans. However, you may cancel your subscription anytime, and it will not auto renew for the next cycle.

Within the ‘My profile’ section, select the ‘Edit’ icon below the banner to update or change your company logo and banner. Ensure that your images meet the specified size and format guidelines for optimal display.

You can change your email preferences by sending an Support email to

No, we are very transparent with our pricing. All details of your current plan, alternative plans, earned subscription and advertising credit can be accessed within Settings.

Yes, you can cancel your subscription at any time. Please note that if you’re on a monthly plan, the cancellation will take effect from the next billing cycle, and if you’re on an annual plan, the cancellation will take effect from the next annual renewal date.

We’ve made it simple to cancel your subscription as well. Just log into your account, navigate to ‘Settings’ on the right of your screen, and click on ‘Manage Membership’. Here you’ll see the option to ‘Cancel your subscription’.

We keep your profile live for 3 months to account for accidental cancellation or change of mind. You can reinstate your profile by simply logging into your account. After 3 months, your profile is deleted from the platform. If you choose to restart your subscription, you will need to create a new account.

Within the ‘My profile’ section found on the right hand tab, select the ‘Edit’ or ‘Blue +’ sign to edit/update or add to the different sections of your profile.

We recommend adding videos, images, banners and testimonials to give your business a competitive advantage.

Within the ‘Settings’ section, reset your password anytime by selecting ‘Change Password’

Networking and Connections

Too easy! If you see a business you’re interested in, send them a connection request with a single tap on our ‘Get in touch’ button.

To endorse another business, visit their profile page and click on the ‘Vouch for me’ button. You’ll be able to leave a rating and a written review that will be visible on their profile. Remember, a review or endorsement should be based on your own experience with that business. This ensures that reviews on BackBone are authentic and useful to our community.

No, subscription credit earned can only be applied when upgrading or renewing an annual ‘Pro’ account and takes effect at your next renewal. If you are on a monthly ‘Flex’ account and have earned free subscription credit through referrals, you will need to upgrade from a monthly ‘Flex’ to an annual ‘Pro’ subscription and apply the earned credit at the time of upgrading.

Networking events are online meetings organised by BackBone where members have the opportunity to meet, engage, and build relationships with other businesses. As a member, you’ll receive invitations to these events via email.

Simply RSVP to the event and follow the provided instructions to join. These gatherings take place virtually once a month, allowing businesses from all over the world to attend and connect.

Often referred to as monthly Business ‘Speed Dating’ events, the frequency will move to fortnightly once more businesses join the platform.

To request a review from another business, send a request for a review either from the Home page or ‘My Profile’. You can add as many email addresses as you like. This will send them an email with instructions, following which they can leave a rating and a written review that will be made visible on your profile. These endorsements will feature prominently on your profile, thereby boosting your visibility in searches.

To maintain the integrity and authenticity of our reviews, we require ‘external’ businesses that might be vouching for you, to sign up for a free trial on BackBone before they can submit a review. This ensures only verified businesses participate in our review process. As a token of appreciation for your collaborative effort, both you and the reviewing business will receive a $100 advertising credit, which can be used during the trial period.

All members start with a 5 star rating and a ‘New Member’ Badge to give them a strong start on BackBone. As other businesses commence endorsing them via a rating and/or review, the overall rating will remain at 5 stars or change accordingly. However, at the end of 6 months, if no endorsements have been received by that member, the overall rating for that member business drops to an average 3 star rating.

Advertising and Promotion

Advertising credit can be earned every time an endorsement is successfully given and/or received by a business. Members can use this credit to promote their business via the Self serve Advertising portal.

Once you’re logged into your account, navigate to the ‘Advertisements’ section on the right hand tab. From there, you can ‘Create a new campaign’ by adding a catchy image or gif, selecting Campaign type (CPI @$0.10 or CTA @0.99) and selecting the desired target market or audience. Then click on ‘Launch Campaign’.
We recommend a minimum $500 budget for any campaigns this can be paid for using available credits you have earned or by paying using a Credit card or Debit card.
Once you redeem your credits or make the payment, your ads will be visible to other businesses on the platform immediately.

For a limited time, we members can promote their business via advertising campaigns even during the 3 month trial period. This feature will shortly only be available to our Premium (Flex, Pro) members.

That’s right, the more businesses you refer to, the more months of free subscription credit you get. There is no limit to the number of businesses you can refer to BackBone.
When you use the ‘Refer a friend’ feature, it autogenerates a custom link for you to refer to other businesses. When a non member uses that link to sign up to BackBone, ‘1 month free subscription credit’ is automatically allocated to your account.
Please note that all members can earn ‘subscription credits’ but it can only be applied on a Premium ‘Pro ‘annual subscription at point of renewal.

If a member has insufficient advertising credit, a credit or debit card can also be used to top up or pay for the campaign.

Absolutely! BackBone encourages members to share their business events, such as webinars or in person gatherings, through the ‘Events’ section in the right hand tab.. This allows your event to gain greater visibility, and enables fellow member businesses to browse, discover and register for events that align with their interests. It’s a fantastic way to increase engagement and broaden visibility for your event.

Member Perks and Offers

Member exclusive offers are special discounts, offers, and benefits available only to members of the BackBone community. These offers provide unique opportunities for BackBone members to explore and experience new services and products.

To access these exclusive offers, simply log into your BackBone account and go to the ‘Member Offers’ tab. There, you can explore a variety of offers and choose the ones that interest you. You’ll find a range of deals and promotions tailored specifically for BackBone members.

It’s recommended to regularly check the ‘Member Offers’ section, as new offers are submitted by our members every month. This way, you can stay updated and take advantage of the latest discounts and benefits available exclusively to BackBone community members.

If you have an offer you’d like to provide to the BackBone community, simply navigate to the bottom of the ‘Member Offers’ page and click on ‘Let’s talk’. Fill in the details and click Submit. Once submitted, your offer will be reviewed by our team for approval before it becomes visible to other members.

All BackBone members, regardless of their subscription plan, can access members’ perks and offers. These exclusive deals are designed to bring value to our community and promote mutual growth. Simply navigate to the ‘Member Offers’ section in your account to explore and redeem these perks.

Security and Privacy

At BackBone, we prioritize data security and employ stringent measures to protect your information. We use a combination of advanced encryption protocols, secure servers, and best in class data handling practices to ensure the security of your data. Our policies align with international privacy regulations to create an environment that respects your privacy and data security. For more detailed information, please read our Privacy Policy, Cookies Policy, and Website Terms and Conditions located at the bottom of all web pages.

BackBone maintains a strict policy against spam and unwanted messages. Our platform uses advanced filters to minimise spam, and users are encouraged to report any unwanted messages for immediate action.

Your business profile and information that you put up on BackBone can only be accessed by other registered BackBone members. This visibility enables networking and business growth opportunities. At no point, do we publish any sensitive information externally.

Technical Support

If you’re encountering difficulties logging into your account, first ensure you’re using the correct email and password. If you’ve forgotten your password, use the ‘Forgot Password’ link on the login page to reset it.

Should the issue persist, please reach out to our support team via the ‘Contact Us’ option for further assistance.

BackBone support is always available to help you with any queries or issues you may encounter. You can reach out to us through the ‘Contact Us’ form on our website, or email us directly at

We strive to provide a seamless experience on BackBone and appreciate your help in spotting any irregularities. If you discover a bug or glitch on the platform, please report it to our support team via the ‘Contact Us’ option

or send an email to detailing
the issue.

We appreciate your patience and collaboration in improving our platform.