Why I built BackBone
Every business faces problems while scaling. To overcome these problems that giant search engines have somewhat failed to resolve, BackBone was built. I was DROWNING in admin – with no way to find the right support. That’s when Backbone was born. Before starting my own consultancy, I’d spent nearly two decades in the SaaS industry […]
Search Engines Are Failing You
Are search engines biased? Probably! Disrupt their world and prevail over all the issues of search engines. Read on to find out how. Search Engines are FAILING YOU. Why? Because they’re DESIGNED to. When I started my consulting business, I was lucky. My first customers came to me. They’d heard that I’d left my […]
The Day I Turned Down Being on TV
It started as a joke. My husband Sonny (who’s an amazing cook by the way) decided one fine day to apply for Masterchef but then finding out he’d missed the application deadline turned his interest to another well-known reality cooking show – MKR or My Kitchen Rules. There was only one problem, he needed a […]
Striking a Balance Between Good Stress & Bad Stress
Bad stress is escapable. Don’t let anyone teach you otherwise. Here are the ways that will help you. “She’d been preoccupied all afternoon, pacing back & forth, refreshing ‘Docusign’ every couple of minutes. The anxiety was killing her! Her colleagues tried to engage her in the usual office banter but even though she laughed along […]
Joys & Pitfalls of Working as an Entrepreneur
Are you ready to take on the challenge of being an entrepreneur? Or you don’t want to leave your 9-5? Read on! Last night over a glass of wine, we reminisced about past Melbourne Cup celebrations with our work colleagues. My husband asked me if I missed my old life in the corporate sector. It’s […]
